![]() ![]() We’ll also show you how to combine quantitative and qualitative data to find insights for improving your UX and conversion rates. Specifically, you’ll learn how Smartlook automatically captures all user sessions and interactions on your site or mobile app. In this article, we’ll show you how our platform - Smartlook - can help you overcome GA’s limitations. Additionally, GA’s GDPR compliance problems and steep learning curve also lead many users to look for an alternative solution. These limitations can prevent you from finding and fixing the issues that hurt your user experience (UX) and conversion rates. However, you can only guess why that is, as there’s no way to watch users’ sessions. For example, GA can show which step in your checkout process leads to most cart abandonments. Due to its lack of qualitative analytics features, GA can only tell you what users do, but not why they do it.As a result, there’s always a delay between realizing you need to analyze a particular action and having the data to do so. Instead, you’re often required to set up event tracking via code changes or with Google Tag Manager, which is difficult and time-consuming. GA doesn’t track all important user interactions (events) automatically.While Google Analytics (GA) is the most popular tool for collecting website traffic data, it has big limitations when it comes to analyzing user behavior. ![]()
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